About us

We’ve got you, mate. Good luck — and welcome to MUSCLEWEAR.

Born out of frustration and built on passion, Musclewear was created to solve a problem I personally faced: the lack of affordable, high-quality stagewear for bodybuilders and Men’s Physique athletes here in New Zealand and Australia.

In 2025, while competing in WNBF, WFF, and NABBA shows, I found myself struggling to find proper Men’s Physique board shorts locally. What was available overseas came with huge shipping costs, long waits, and sketchy online stores that made me feel like I was risking more than just money. That’s when I knew — something had to change.

In January 2026, I launched Musclewear: a performance apparel brand that offers competition-grade board shorts at a price athletes can actually afford. Our mission is simple — give athletes access to the gear they need to step on stage with confidence, without breaking the bank.

But Musclewear isn’t just about the clothes — it’s about the community and purpose. Every dollar earned from your purchase goes toward feeding those in need, making each sale a small act of support for both the bodybuilding community and people doing it tough.

We serve:

  • Bodybuilders

  • Gym-goers

  • Men’s Physique competitors

  • Fitness & lifestyle athletes

  • And anyone who wants to look good, feel strong, and wear gear with meaning.

Our brand stands for discipline, confidence, originality, and the athlete lifestyle. Whether you’re chasing a trophy or just bettering yourself every day, our shorts are made to move with you — from the gym floor to the competition stage.

Welcome to the team.